Kemi Telford was created by Yvonne Modupe Telford in 2017. Yvonne was born and raised in Kano, Nigeria and moved to England in 1996.
Her journey into the world of fashion began with blogging and people asking where her outfits were from; when her first child started school, Yvonne felt it was finally time she followed her childhood dream of owning a shop that sold fabulous clothes for women. Bold, everyday clothes that would make women feel great about themselves. Despite having no formal training in the fashion industry, Yvonne started by creating two skirts using vibrant wax print fabrics that paid homage to her Nigerian heritage and the women she’d grown up with.
From the very beginning, Kemi Telford has always focused on the people involved in the brand, from the manufacturers to the staff and customers. The aim is to make sure that everyone is seen and acknowledged, as Yvonne believes strongly in putting people first.
Kemi Telford has grown thanks to word of mouth from the loyal and supportive community of women who love what it represents. As the business has evolved, it’s gained an enviable reputation as ‘the brand that cares about its people.’ Yvonne’s husband and daughters help out too and you’ll often find them in the warehouse packing orders.
During the session, Yvonne will take you through her collection, talk about what inspires her and the creation of her brand. You'll then have the chance to ask her your questions.
- Want some more in-depth style advice? You can also book a free Virtual Personal Styling appointment following the talk for more personalised recommendations.
Joining a virtual experience: Our Virtual Experiences will take place via Zoom. We’d recommend using a laptop or desktop if possible to make it easier for you to take part. Two days before your Virtual Experience, we’ll send you full details on how to join.
Please note we may record this session for internal purposes only.
You'll need to be a My John Lewis member to book a ticket to this event. If you aren't a member, it's easy to join. Simply click here to get started.
Please note terms and conditions apply.