Cheltenham Members' week activity

30 Sep
1 Oct
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What’s happening at John Lewis Cheltenham:

Saturday Programme

  • Fashion style talks led by our personal stylist and co hosted by Shakaila Forbes-Bell @shakailaelise at 11am, 1pm and 3pm
  • Masterclasses with some of our beauty brands at 12pm and 2pm
  • Live music or DJ
  • And we’ll be handing out fizz! For 30 minutes at 11am, 12pm, 1pm, 2pm and 3pm

Sunday Programme 

  • Fashion style talks led by our personal stylist Dorothy Marsden

Influencer Bio overview: Shakaila Forbes-Bell @shakailaelise

In 2016 Shakaila became the first Black person in the world to earn a master’s degree in fashion psychology. Her research surrounded the underrepresentation of Black models in fashion media, its impact on consumer behaviour and the self-concept of young Black women. After her paper was published in the International Journal of Market Research she broadened her focus, created the platform ‘Fashion is Psychology’ and has worked with global brands to unpack the psychological impact of style and beauty.

She has been featured in The Guardian, Stylist, CNN, Who What Wear, Gal-Dem and more. Her work has been published in Vogue, Marie Claire UK, i-D, The Times and Sunday Times Style, and Grazia. She is regularly called on for comment and expert insight into trends, sustainability research, and representation in the fashion industry, and has worked with and provided psychologically focused PR, branding and marketing advice to international brands including Next, Afterpay, Tu Clothing and Stylist.